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Dynamic websites contain Content Management Systems, which allow users to manage all text and images on the site, and to add new sub-sections and pages without requiring any programming skills. Clear Light builds custom dynamic websites for all business purposes.
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Clear Light designs and builds custom Flash websites, which take full advantage of this smooth and seamless medium, plus deliver a robust content management system, enabling you to have complete control over all site content and add multiple pages without the need for programming expertise.
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Flash websites display seamless motion graphics and provide
unique and attractive transitions, rollovers and display of content and
images. They can also display a wide variety of font types, which can give
the site a more custom look. Clear Light creates custom Flash sites and animations, which target your users' desire states.
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Virtually all websites are programmed in HTML, with the exception of all-Flash sites. There are many types of HTML sites. The two main categories are so-called "static" sites and "dynamic" sites. Static sites require programming to perform updates and dynamic sites are designed to be administered directly by the client, with no programming required. Clear Light builds state-of-the-art HTML sites of all types.
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Ecommerce websites are of several types. Some contain custom shopping carts created by the developer to meet the specific needs of the client. Others use "off-the-shelf" shopping carts which may contain robust ecommerce features but which have significant design limitations. The final type relies on third-party Payment-processing vendors such as PayPal. These sites are inexpensive to implement but are extremely limited in terms of design and functionality, and are more useful for marketing events and services, rather then the purchase of multiple items. Clear Light designs implements all types of Ecommerce sites.
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Banner Ads have only a second or two to capture the user through powerful graphics wedded to terse, yet compelling, content. Less is generally more; strong visual ideas generally trump text. The best results are obtained when image and text work together seamlessly, speaking with one voice.
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"If I build it they will come"? Not necessarily. Your site may be the best in the industry, but if no one knows that you exist how will anyone find you? Search Engine optimization determines the most popular keywords and phrases which users enter to find websites in your industry and then integrates them into both the programming code and the site content and title itself. If executed properly optimization can make the difference between being neglected and getting thousands of hits daily.
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Rich Media emails can drive recipients to your website. Compelling images, high design values, and articles of specific interest to your users are the key to obtaining click-through to your landing pages. Clear Light approaches email newsletters with the same design values and attention to detail that they use for their web projects.
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Clear Light is able to create virtually any type of multimedia application, from video/audio showcases and archives to slide shows, to virtual tours, to Flash and PowerPoint presentations and demos.
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Splash pages have two functions. Firstly, they introduce your brand, set the tone for your site, and captivate users through imaginative use of imagery and sound. Secondly they can be used to direct users to different parts of your site or, if you have multiple sites, insure that users are directed to the one that meets their needs.
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With the advent of social networking and community websites it's expected that your site should contain some degree of interactivity with its users beyond mere page views. Examples include clickable image galleries, mortgage or cost calculators, interactive directories, bulletin boards, interactive forms/feedback/reviews, user profiles, search functions, and interactive demos.
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The 5-10 seconds or so that it takes for a software program to open provides an unparalleled opportunity to present your brand and convey your corporate culture to a captive audience. We believe in making the most of these opportunities through the use of visually stimulating launch screens.
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Content Management Systems (CMS) are essential components for any
corporate, social networking, multimedia, or ecommerce website whose
content is changed regularly through addition of new pages, images, or
pricing or other information.
We design and build websites with robust Content Management tools, capable of adding virtually unlimited new pages, while placing you in firm control of existing site content. We also build custom Directory, Scheduling, Social Networking, and Ecommerce applications, all of which can be integrated with your land-based networks, POS systems, and Inventory systems.
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Clear Light specializes in fully dynamic Flash applications and also creates Interactive applications which permit the user to author content, upload video and images, create blogs, chat, and create Evite and Event Promotion Sites.
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Clear light is able to create a wide variety of web-based applications which fit your individual needs. Examples of web applications include multimedia and news applications and archives, chat rooms and BBS, budget, cost, mortgage calculation applications, interactive calendars and directories, and profile, account, search, and logon applications.
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It's important for all Ecommerce applications to operate in real time with your Inventory and/or POS brick and mortar systems. If, for example, you are selling tickets online and at your theater it's essential to know how many tickets are being sold through each modality in real time to prevent overselling the event. Clear Light integrates with all types of networks as well as stand alone applications such as People-soft, email applications, and POS ordering systems.
A good brochure communicates both what your company does and, more importantly, who you are. A good design firm takes the time to understand its clients, and
communicates the look and feel that defines them to their target market
in the most favorable manner through concept, branding colors, graphics, images, and fonts.
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To sell your product through an Ad Campaign you must motivate people whose natural inclination is to ignore you. This requires an image or concept just as interesting and/or attractive as whatever the reader is currently focused on.
You need to know your market well and figure out a good entry point to grab their attention, using all the tricks in the book... humor, beauty, shock value special offer, whatever that speaks directly to a strong desire state.To make the campaign work each step needs to act as a solid bridge and foundation for the next. You may start out with a purely conceptual Ad and end up directly extolling the virtues of your product.The key is to capture your audience in the first instance and make each succeeding iteration flow naturally and logically from the preceding one.
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Illustrations, graphics, and icons infuse your print or digital communication with a unique cultural and contextual overlay which, if designed properly, should resonate positively with your target market.
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What makes people look at a new book they've never heard of? The importance of book design and cover art can not be overstated. Book covers address specific desire states of prospective readers. For a well-written book addressing a suitably popular topic a good cover instantly expresses and dramatizes its core theme, thereby enhancing sales.
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A carefully thought out marketing campaign builds in an organic and positive way on each preceding piece. They speak to different desire states but do so with one strong and clear voice.
Clear Light designs a wide variety of print pieces, from Sales Sheets and sample cards, to Postcards, Posters, and one of a kind presentations.
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Take a raw loft space and, using only one's imagination, turn it into a happening party place. Clear Light has transformed "Rockefeller Center", "The Four Seasons", a Chelsea warehouse, and places that exist only in the mind's eye into stores, shows, and media events.
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Well designed corporate stationery cleanly and seamlessly integrates and reinforces your brand without interfering with your corporate communications.
For any company, in the beginning.....there is your identity; your
essence, your corporate soul. This is how you are and will always be
known. Someone may never have tasted Coca Cola but they know the brand. So, naturally, you want to develop it
very carefully. Knowing the context within which your company operates as well as the nature of your corporate culture are both essential for creating appropriate and effective branding.
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Products are always associated with specific desire states. The packaging should should make the purchaser feel that, in selecting your product, they are choosing a product that is both unique and dynamic within a particular industry yet characteristic of it as well.
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DVD/CD artwork for software and similar products imbues it with a mix of strong corporate branding, and clear and concise information as to its nature.
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Product display contextualizes the product for its potential purchasers, so it's very important to know who they are and create something which reflects their style preferences. At the same time the display should leverage the underlying product and packaging design. At its best the two should be blended seamlessly.
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Trade shows provide an opportunity to virtually scream who you are to all passers by, as they're your "captive audience" for a good 5 seconds or so. An effective Trade Show booth skillfully integrates branding and message, through interesting visuals and simple and informative text bullets, and avoids the trap of trying to say too much or convey multiple messages.
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